eMed
Visual Identity Refinement
After several months of working with eMed, during which I gained a deeper understanding of the startup’s diverse offerings and their specific visual directions, I took on the responsibility of refining the main brand’s visual identity.
The challenge lay in creating something that could encompass the brand’s diversified portfolio, akin to the Virgin Group's approach. The solution was to develop a memorable yet subtle visual identity, ensuring harmony across all brand representations.
Logo
With only an existing logo in hand, I took on the challenge of building the rest of the visual identity around it, instead of within it; allowing the distinctive wordmark to take center stage. By solely using this style on the logo, we create a natural focus point when implemented across the brand.
Color
Healthcare should be as clear as black and white. eMed's primary brand colors reflect its core mission of delivering straightforward solutions to those in need, while the accent green signifies a forward-thinking technological approach.
Typography
The Poppins font family is the cornerstone of the brand's typography. Its various weights and styles allow for versatility while ensuring consistency.
Graphical Elements - Pattern and Circles
The pattern symbolizes the fluid adaptability of the startup's proctoring platform, the powerhouse behind most of its services. The circles, on the other hand, represent the comprehensive nature of our solutions, reflecting the wide range of offerings across the startup's diverse portfolio. Together, they symbolize a 360-degree approach to telehealth.
Iconography
Taking into consideration the brand's efforts for clear communication, a set of iconography was created and templatized, designed to help better communicate processes, solutions, value propositions, and more.
Imagery - People & Places
When it comes to the imagery we want to tell a story instead, the motive behind our efforts for clear easy, and reachable solutions. The point is to convey the most important part of it all. Help you save time and stress so you can get back to what matters to you.
Ecosystem
eMed's present ecosystem of products and services provides solutions for consumers, businesses, and HR departments. I had the chance to contribute to and oversee the design and development of the eMed Telehealth Kit.
